All Voting is local - How-to Videos
All Voting is Local created a campaign to hire a new generation of young poll workers who were at less personal risk to the effects of Covid 19. The second, third and fourth of the four spots below are how-to overview videos that would teach the poll workers what to do if there were a specific problem.
PROCESS
In a rapid, four-week sprint during October 2020, our team produced four spots, one spot per week leading up to the election.
The initial hero spot was followed by these three how-to videos addressing voter suppression challenges like long lines, language barriers, and missing IDs. These spots featured engaging character animations and aimed to empower potential voters. See the hero spot here.
OVERVIEW
All Voting is Local created a campaign that targeted POC communities who may be experiencing voter suppression in their communities. It empowered young people at less personal risk from getting sick from Covid-19 to come out and be a poll worker.
Formats included 4 x 2:00 videos created in 1x1, 9x16 & 16x9 for Facebook, Instagram & Tik Tok.
←Partnered closely with Art Directors and Illustrators
to create a branded animation with vector elements for this campaign series.
Developed a large brand system for this campaign→
OUTCOME
Success! We did our best to bring out the vote as well as bring out the poll workers in the depths of the pandemic crisis!
Original edits:
• Handling Tough Situations at the Polls
• You're a Poll Worker! Now What?
• Preparing For Problems at the Polls
Client: All Voting is Local / Power The Polls
Animation + Design: Natalie To, James Linehan & Jason Dooley
Creative Directors: Lauren Wohl & Aaron Wencks
Agency: We the Wencks / Butterworks
Animation Reel Edit by Natalie To