Oxygen Brand - TIMES SQUARE BILLBOARD campaign

Naomi Campbell’s new show, The Face, was featured all over Times Square for this huge 4 part Consumer Marketing campaign including a big New Year’s eve push and an 8 hour takeover on the day of the premiere.

The Face Nasdaq Timelapse Video - 8 hour takeover - Oxygen Brand

This project was comprised of several :30 promotional billboard videos for Naomi Campbell’s new show, The Face. Other supermodels included Karolína Kurková and Coco Rocha with host Nigel Barker. The three supermodel teams of girls competed to win The Face. The campaign was spread over several months and appeared on both Nasdaq and Reuters billboards culminating in the New Year’s Eve celebration pictured below.

An interesting part of the campaign was that we encouraged fans to upload their best “supermodel catwalk” videos to Youtube and we featured them in Times Square next to Naomi, Coco and Karolína. Thousands of entries were received and we posted them!

Storyboards & Animation - Natalie To.
Client - Oxygen.
SVP Brand Design - Roger Guillen.