Ticketmaster - 3 dynamic sizzle reels in 3 months

overview

Leveraging Ticketmaster's cutting-edge technology, I worked directly with executives and crafted three dynamic sizzle reels in just three months
(Q4 2023) showcasing the company's latest innovations:

  • A Company-wide Town Hall Sizzle Reel

  • A Year-End Design Wrap Up Reel

  • A Design Culture Reel for Recruitment

 

Town hall sizzle 2023

Process

Within a three-week timeframe, I distilled a complex company into a compelling narrative, transforming a high-level brief into a dynamic animation showcasing key technologies.

Outcome

Success! The 95-second reel highlighted contributions from every product team, showcasing nearly 1,000 screens. It premiered live in a Los Angeles theater and was simultaneously streamed to Ticketmaster offices worldwide.

Tools & Skills

  • Adobe Creative Suite, i.e. After Effects, Premiere, Photo Illustrator

  • Figma

  • Stakeholder Interviews

  • Cross Functional Teams

  • Self-starter with ambiguous direction

  • UX / UI

←DELIGHTful

Created engaging component UI designs featuring functional motion and subtle delight elements, such as confetti animations. Yay!

effective→

Developed dynamic and on-brand functional animations for Ticketmaster's checkout screens, enhancing the user experience.

←strong visual concepts

Crafted engaging animations that cohesively reflected the brand identity through a blend of conceptual expression and functional design.

 

end of year design wrap up 2023

Ticketmaster is more than just a ticket seller. While consumer ticket purchasing is well-known, the company also crafts tools for venues, creates custom solutions for top artists, and drives the sports ticketing industry. This year's comprehensive wrap-up, clocking in at over 3.5 minutes, showcased the breadth of their achievements.

Process

To create an impactful Year-End Wrap-Up, I interviewed VPs and UX designers, seamlessly blending stock imagery, prototypes, and Figma screens to showcase the team's achievements with visual elegance.

Tools & Skills

  • Adobe Creative Suite, i.e. After Effects, Premiere, Photo Illustrator

  • Started with ambiguous direction clarified by many team Interviews

  • Worked with Cross Functional Teams

  • Figma / UX / UI

  • Copywriting / Editing / Animation

efficient→

Used systematic thinking to effectively present almost thousand screens and prototypes in less than 4 minutes.

←Proven ability

The SVP added 1.5 minutes of material in the last hours before delivery. I effectively merged the new content into the reel seamlessly while still reflecting the brand, and adding joy to the sometimes dry material.

Design @ ticketmaster culture reel

 Tools & Skills

  • People Skills: Interviews with very shy UX design employees

  • Adobe Creative Suite, i.e. After Effects, Premiere, Photo Illustrator

  • Directed, Shot & Produced multiple shoots across 4 global cities

Overview

To bolster its UX design team, Ticketmaster decided to produce a culture reel highlighting the company's existing design rock stars.

←creative thinking

Produced multiple shoots across 4 cities globally. Encouraged very reluctant employees to participate and bring their joy to the project.

Captured beautiful moments→

From the NY office, captured beautiful HD and 4K footage.

 

←Outcome

Success! The video may have produced a few tears. The individual profiles would be used to recruit rock star UX designers from the tech world to Ticketmaster.