Strut 360º campaign / on-air + ooh billboards + launch party
Made at Oxygen
SVP Brand Design: Nancy Mazzei
Creative Directors: Kaori Sohma, Yanik Archer
Editor: Greg Boas
Executive Producer: Whoopi Goldberg
2016
Strut, a reality show about 5 transgender models, had a big push beyond broadcast that included a series of 5 Times Square billboards and a Launch Party at Marquis.
Strut :30 on-air image spot
Strut ooh billboards x 5
Strut Marriott Billboard, Times Square :15
