Oxygen brand & Promo Design 2009-2014

Made at Oxygen/NBC. 2009-2014
Concept, Design & Animation - Natalie To.
VP Design - Julie Sbuttoni. (2009)
SVP Design - Roger Guillen. (2010-2014)

Made with reality show talent acting out playful things in front of a green screen studio and virtual CG stages in jewel-toned sets amid giant objects created with Cinema 4D, these promos were fun, optimistic, and oh-so-whimsically sparkly.

more sparkles →

The brand could never have enough sparkles, rings or wedding cakes

←Branded elements

Can you find all the O’s on this image? Every element reinforced the circular branding.

add a goat →

This endpage was on the cutting room floor, because in this season, is was all about Tori’s farm. The notes from the higher ups were to “add a goat“.