Oxygen Brand “I didn’t know that” Explainer video Series
SOLUTION
Our solution was to think outside the box. The promos team had already spent tons of money on shoots for partnerships that didn’t sell, so the graphics team had to create ads with little budget. The pitch animations above and below were made with gorgeous artwork in the public domain. One approach that was unique: crimes through the lens of science and history, two under utilized topics within advertising.
Client - Oxygen/NBC. 2015
Concept, Animation & Creative Direction - Natalie To
Creative Director - Jimmy Wentz
Writer/Producer: Gisela Aydin
VP Design - Nancy Mazzei
PROBLEM
An essential business of cable networks is the ability to sell advertisements.
Our network had been a happy empowered women’s network from 2000-2015, but had recently transitioned to an all crime network. (Apparently a large demographic of women love to watch all types of murder shows endlessly.) For example, how do advertisers show commercials advertising a razor blade, next to content of a gruesome slasher murder discovery?
It had made the ability to sell ads much harder.
OUTCOME: SUCCESS!
SPONSORSHIP SECURED!
Taco Bell + Oxygen Ad Sales Partnership
This Ad Sales Partnership proved successful by securing Taco Bell as a sponsor. They were promoting their New Year's Dollar Menu, and the client deemed factoids about the dollar to be the right angle for our target audience.
