Bravo - real housewives motion design
Overview
Bravo is one of the largest cable brands in the industry.
Its Real Housewives fanbase is extremely loyal which is why some of the Real Housewives series are entering their 20th season with no signs of slowing down.
Bravo had a light refresh in 2023 by Loyal Kaspar who created a design system for the original series, hero brand and the brand essentials.
I came in to continue and expand the design system to fit the enormous complexity of the deliverables. I previously worked for Oxygen, Bravo’s sister network, for 10 years.
OBJECTIVE
Help Bravo’s design team relaunch it’s first (silent) rebrand in 10 years.
SVP Design: Calvin Chu
Creative Director: Robert Edmond
Design & Animation: Natalie To
2023
Tools & Skills
Adobe Creative Suite, i.e. After Effects, Premiere, Photo Illustrator
Cinema 4D
Branding & Marketing
Delightful & Entertaining Animations
Large scale design systems & toolkits
Highest Quality Delivery for TV, Social & Out of Home, i.e. Billboard
Real Housewives of New York, season 14
Overview
This veteran Real Housewives series was rebooted in 2023 with a new cast.
results
RHONY Season 14’s first episode premiered on July 16, 2023 at 0.22 with 672,000 viewers.
Real Housewives of Orange County, season 18
Real Housewives of Orange County - Supertease - 2:25
luann & sonja: Welcome to Crappie Lake, Season 1
OBJECTIVE
Promote this new fish-out-of-water series, with the fan favorites, two big stars of Real Housewives of New York, Luann de Lesseps and Sonja Morgan.
Results
The Crappie Lake Announcement was met with excitement across social, and an extremely low negative sentiment volume at only 1%. The announcement performed strongest on Instagram, with Twitter and Facebook following. The super-tease outperformed across 3 out of 4 channels versus 2022 New Show performance and significantly outperformed 2022 Real Housewife Benchmarks on Instagram.
Conversation & Sentiment Volume: 773 mentions.
Sentiment: 49% positive, 49% neutral, 1% negative
Luann & Sonja: Welcome to Crappie Lake Launch :15 - 1
Luann & Sonja: Welcome to Crappie Lake Launch :15 - 2
The Real Housewives of Salt Lake CIty, Season 4
overview
Season 4 of The Real Housewives of Salt Lake City promises to be the most vile yet, with the characters in the keyart standing on thin ice.
RESULTS
The series high was for Episode 17, Reunion Part 1 with 0.26 in the demo (18-49) and 814,000 viewers.
Bravo hero Brand design Sizzle
project overview
Loyal Kaspar completed its delivery of the new Bravo brand system, but there was still more work to be done. LK’s designs focused on the many many shows in Bravo’s orbit, but Bravo still needed a hero design for the Bravo brand itself.
results
The resulting easy to use hero toolkit connects together with the many Bravo endpages and interstitials in the cut
bringing it simply and elegantly to its absolute best.
Bravo Con Brainstorm
objective
Create a fun video for internal distribution with Bravo-lebrities to engage employees to bring their best ideas forward.
Results
This video was a enjoyed by the staff and produced a record number of brainstormed ideas.
