All Voting is local - How-to videos
Client: All Voting is Local / Power The Polls
Animation + Design: Natalie To, James Linehan & Jason Dooley
Creative Directors: Lauren Wohl & Aaron Wencks
Agency: We the Wencks / Butterworks
Animation Reel Edit by Natalie To
Original edits:
• Handling Tough Situations at the Polls
• You're a Poll Worker! Now What?
• Preparing For Problems at the Polls
All Voting is Local created a unique campaign to hire a new generation of young poll workers who were at less personal risk to the effects of Covid 19 than the traditional poll workers like the elderly who were considered higher risk. The animations also targeted communities experiencing voter suppression to try to inspire and empower individuals. It was a campaign with a quick turnaround released over a 4 week period leading up to the election. Formats included 4 x 2:00 videos created in 1x1, 9x16 & 16x9 for Facebook, Instagram & Tik Tok.
The second, third and fourth of the four spots are how-to overview videos that would teach the poll workers what to do if there were a problem. They feature character animations for demonstrating how to help alleviate long lines, voter suppression, language barriers, missing IDs & and many other obstacles that would turn away a potential voter away without casting a ballot.
MORE
For more about this campaign, see the hero campaign video here.
